News Release

For Immediate Release

July 20, 2005

Horizon Blue Cross Blue Shield of New Jersey

Expands e-Prescribing Initiative With InstantDx’s OnCallData

Third e-Prescribing Initiative In Horizon’s Health Connections Program Will Enable Physicians to Generate Prescriptions in Real Time

(Newark, NJ, July 20, 2005) Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ), New Jersey’s largest health insurer, announced its third electronic prescribing (“e-Prescribing”) initiative for network physicians. As part of its $5 million Horizon’s Health Connections initiative, the company will provide OnCallData, an electronic prescribing system, to select network physicians.

OnCallData enables physicians to securely generate electronic prescriptions in real time at the point of patient care and similarly receive electronic refill requests directly from connected pharmacies. This capability significantly reduces telephone calls, faxes and potential miscommunication between pharmacies and physicians. In addition, physicians can check drug and allergy interactions, patient eligibility, formularies, and patient medication history.

OnCallData is interfaced with several leading physician practice management (POMIS) and electronic medical record (EMR) systems currently employed by over 2,000 New Jersey physicians. "Real-time interoperability between the physician's practice management system and the e-Prescribing system is an essential, yet all-too-often missing ingredient necessary to accelerate the adoption of e-prescribing programs," said Dr. Allan M. Weinstein, Chairman and CEO of InstantDx. “We look forward to working with Horizon BCBSNJ to help physicians and their staff enhance patient safety while realizing time and cost-saving benefits."

In addition to InstantDx, Horizon BCBSNJ has also teamed up with Caremark, Merck, and Allscripts to provide e-prescribing tools to physicians in its network. The goal of Horizon BCBSNJ’s efforts is to provide tools to its network physicians in order to increase the quality, efficiency, and safety of care for its members.

"By reducing the potential for human error, Horizon Blue Cross Blue Shield of New Jersey is improving patient safety at the point of care and at the pharmacy," said Dr. Richard Popiel, vice president and chief medical officer at Horizon BCBSNJ. "This technology offers greater convenience for our network doctors and for pharmacies and is another way in which we are utilizing technology to develop simpler, more commonsense approaches to health care. "

OnCallData will streamline the prescription-writing process and will save valuable time for doctors. The Horizon’s Health Connections program is working to remove the barrier most often cited as the reason why physicians are slow to adopt electronic prescribing tools: the cost of the tools themselves. Horizon BCBSNJ is among the first

of the nation’s major health plans to pay the full cost of acquiring e-Prescribing software.

Physicians participating in a Horizon BCBSNJ network in New Jersey can request OnCallData by calling 800-576-0526. With OnCallData, physicians will be able to write prescriptions for any patient regardless of whether the patient is covered by Horizon BCBSNJ or another health plan.

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Horizon Blue Cross Blue Shield of New Jersey, with headquarters in Newark, is New Jersey’s largest health insurer providing coverage to more than 3.1 million people. Horizon BCBSNJ’s company Web site is located at www.horizonblue.com. Horizon BCBSNJ is an independent licensee of the Blue Cross Blue Shield Association.

InstantDx, L.L.C., located in Gaithersburg, MD., is a pioneer in e-prescribing, launching the first true electronic connection to pharmacy (Giant Pharmacies) and the first regional e-prescribing initiative (in Rhode Island with Lifespan hospitals and physicians).

InstantDx integrates its product OnCallData into multiple physician practice management systems (POMIS) and electronic medical records (EMRs), including NDCHealth’s Medisoft, Lytec, and Concept, Companion Technologies, CMHC and others (representing over 165,000 physicians in the United States). For more information, go to http://www.oncalldata.com.